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SEO Strategies from San Jose SES 2008 - Day 4
August 28, 2008 by Erik Cunningham
My fourth and final day at San Jose SES 2008 included a mixture of topics including local search, free SEO tools, and strategies that many SEO’s don’t consider when optimizing and marketing their websites.
These particular sessions covered a lot of information so I’ll display my notes and observations in bullet form. Okay, the truth is that I’m just plain lazy today but bullets is bullets.
Day 4 Agenda
Local & More – Special Kelsey Group Presentation: Local 2.0 – The Evolution of Local Search
10:15am-11:15am
- Major players are using maps, videos, ratings and reviews and marketing to Google
- http://www.oodle.com/ (classifieds)
- http://www.krillion.com/ (local product locator)
- http://www.nearbynow.com/ (local product locator)
- http://shopping.com/ (online shopping and reviews)
- http://thestorebook.com/ (live customer messaging)
- http://kriyari.com/ (virtual mall)
- http://www.insiderpages.com/ (local business reviews)
- http://www.openlist.com/ (reviews and ratings)
- 72% of consumers research online but 95% purchase offline
- Link to your local listings from your website
- Link to online citations from your Google Maps listing
- Make your local listings stand out through upgrades and recommendations/ratings (+80% conversions)
- Videos on results page attract 220% more clicks in SERPs
- Post a video on YouTube, embed it in a dedicated page on your website with text and tags similar to the YouTube page, and link to the YouTube video from the dedicated page
- Google AdWords offers print, radio and TV ads at http://www.google.com/adwords/traditionalmedia/
Just the Basics – Fast, Free and Easy Tools to Get You Going
11:30am-12:30pm
- Firefox Plugins for SEO
- Keyword Research Tools
- Backlink Research Tools
- PPC Keyword List Creator
- Competitor Research
- Sitemap Generator Tools
The Best Kept Secrets to Search
1:30pm-2:30pm
- Combine PPC with traditional marketing strategies for higher conversion rates
- Use special characters and local phone numbers in PPC ad copy to attract more attention
- Syndicate rewritten versions of articles for backlinks
- Local search is dominating SERPs above the fold
- Search the web for your URL citations that aren’t hyperlinked and request edit
Searching For Jobs in Search: Starting and Advancing Your Career in the Industry
2:45pm-3:45pm
- SEO and SEM Training and Certification Courses
— SEO — Tags: free seo tools, seo certifications, seo strategies, ses 2008
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